Sea Cuisine, a premium fresh-frozen sub-brand of High Liner Foods, approached us to create a campaign connecting with young millennial professionals by highlighting the quality, flavor, and easy prep of their products.
The brand's promise of restaurant-quality seafood at home stayed the same, but focused more on home cooking for this campaign. We contrasted the simple cooking instructions with dramatic camera work and editing to emphasize the product's quality and showcase a delicious meal perfect for a hectic weeknight.