During the pandemic we were tasked with refreshing the Cineplex brand while preparing for the re-opening of theatres across the country.
It started with the logo, where we brightened the colour palette and created an alternate “2 Ring” logo to work better in smaller spaces.
The new look also worked great in layouts that used the new lifestyle photography, where the text and branding really popped.
And was used to great effect in the Cineclub launch campaign.