Born out of a simple idea: if men don’t feel comfortable having their doctor give them a prostate exam, how about somebody (or something) else?
We created a collection of famous fingers covering all sorts of people, both fictional and real. So no matter the type of man, there would be a famous finger for them.
We made a series of animated posts to help us get this message out over social channels.
We also printed our famous fingers and created a website displaying all of them and allowing visitors to share their chosen famous finger online.