This campaign originated from a simple idea: if men are uncomfortable with their doctor performing a prostate exam, would they prefer someone (or something) else? And to make this message truly impactful, we leaned into the absurd, creating a series of fake hands inspired by historical and pop culture figures.
We expanded the campaign beyond broadcast and print into digital and social media, featuring a series of finger-wagging videos, outtakes, and a dedicated campaign website that showcased all the famous fingers we made.