The biggest challenge for our Aeroplan Visa credit card “Bucket List” concept wasn’t picking the stunning locations to feature; it was relying solely on stock photography for all our imagery.
To ensure these images captured the aspirational look and feel of the campaign, we were meticulous in our selection process, custom-editing each image to make it truly eye-catching and “bucket list” worthy.
Each and every travel photo we used in the campaign was curated and edited to work across OOH, digital, and print executions.